Ballymaloe have hosted Litfest for the past five years. The weekend festival in County Cork is a gathering of the worlds most influential chefs and writers to debate, discuss and demonstrate in all things food. The event is a ‘must do’ on the global food circuit. The weekend is a colourful, celebratory mix of people and ideas. Based around the theme of Alchemy, we created an identity system to reflect this. The brief for the logo was to create a simple mark that could be taken and applied to multiple scenarios and easily adapted to fit in with the hand-made approach to environments and signage.
For this, their final year, they asked us to continue to develop the Alchemy theme we had nurtured over the past four festivals. The name tweak for 2017 (A Food and Drinks ‘Literacy’ Festival at Ballymaloe) showed intent on the direction of the content of this years festival. It was about bringing more discussion and debate around our food, where it comes from and where it’s going. Sustainability and responsibility were high on the agenda in the many talks over the weekend. The suite of image compositions, created from thousands of dots of coloured paper, capture the vibrancy of the event itself and also suggest the gathering and mixing of people and ideas.
The concept for Litfest 2016 was built around alchemy, which related to the mixing of people and ideas, and also the alchemic nature of food and drinks. The vibrancy and fluidity of the alchemical images and colour palette help to set the tone for the event. The event is a ‘must do’ on the global food circuit.
The work for 2015 was an evolution from our work for the festival in 2014. We wanted to maintain a connection to 2014 but introduce a new element. The coloured blocks were remixed from the stylised logotype of 2014 and we began to introduce the ‘Alchemy’ concept which was fully rolled out in 2016.
Ballymaloe Litfest asked us to develop the brand and communications for the 2014 event. The success of the inaugural event propelled the team to create a bigger more varied weekend. The brand motif was inspired from the William Scott paintings found at the house and school where he depicted kitchen utensils in silhouetted compositions. We created a modular lettering composition, which worked as individual letters, or together to spell out Litfest. The vibrant colour palette to match the vibrancy of the event itself. This was evolved the following year to give a continuity between the years.