Sourced Market is situated in St Pancras International London and serves over 12,000 happy commuters and tourists each week. They have helped change our expectations of food in railway stations.
We were engaged to at the very beginning of the process to express the brand and values of the founders vision. This was a very new offering in the food retail space, and nothing like it existed at the time. We developed a strategic concept of ‘Honest to Goodness Food’ which tapped into the heritage of great British produce with a hint of nostalgia. Our engagement included full brand strategy, brand identity, photography, website, brand guidelines, advertising, marketing collateral and consultation on the retail interiors. They have since opened a second site in Marylebone and their third site will open in September 2016.