Ballymaloe Litfest is a festival about food, drinks and more. The weekend gathers the worlds most influential chefs and writers debating, discussing and demonstrating in County Cork. The Big Shed Fringe Festival provides artisan stalls and entertainment well into the night.
The festival needed to develop a visual identity to complement the event and appeal to a broad target audience. This needed to be carefully crafted, memorable and flexible for multiple applications from apparel, signage, digital, advertising and collateral.
The concept was built around alchemy, which related to the mixing of people and ideas, and also the alchemic nature of food and drinks. The vibrancy and fluidity of the alchemical images and colour palette help to set the tone for the event. The event is a ‘must do’ on the global food circuit.
The work for 2015 was an evolution from our work for the festival in 2014. We wanted to maintain a connection to 2014 but introduce a new element. The coloured blocks were remixed from the stylised logotype of 2014 and we began to introduce the ‘Alchemy’ concept which was fully rolled out in 2016.