F4-01

Formula 4
Livery design

WD_Photography-project-100-archive_2018

Lucca started racing karts aged 9 and has followed his dream to race professionally. He is the first ever Irish driver to sign with a team to race in British Ford Formula 4. For his first season he needed to make an impact on the track. F4 cars pack a punch with 0-60 mph in 2.9 sec and a Top speed of 142 mph. The traditional livery for the cars lent towards, sober, stock decals and nothing that captured the spirit of racing.

Our design concept took its inspiration from the energy and vibrancy of this motorsport and its young driver. We generated maximum race track impact with a burst of energy derived from a neon colour palette, geometric shapes and animal patterns. The strips of pattern become more concentrated as they move towards the rear of the car, creating the illusion of speed even when the car is stationary.

F4-02
F4-03
F4-04
F4-05

Outputs: Brand Identity

Explore more:

Waterford Whisky:
Product Range DesignCreating distinction

Waterford Whisky:
The PilgrimageLaunching a challenger brand

Seagull
BakeryThe original artisan bakery

Waterford Whisky:
Selected WorksCrafting a brand world

Cashel Palace
1732 GinChannelling heritage

Waterford
Gallery of ArtHousing the city collection

Trade
CoffeeOpening a café & barista school

Ballymaloe
Cookery SchoolCommunicating an ethos

Renegade
RumLaunching Caribbean Cane Rum

Nearform
SoftwareTransformative branding scheme

Irish Silver
Museum1000 years of Irish history

CakeFace
PatisserieBranding out of this world creations

Stafford
BondedCreating a face for a 130 year old family business

Ballymaloe
LitfestCreating festival alchemy

Collateral
Media ProductionVideo production agency

dhb
ArchitectsComposing a design-driven architectural firm

Document
FilmsProjecting a documentary and film studio

Ardkeen
Quality Food StoresRepresenting community and artisanal produce

J.Hill's
StandardHand drawn crystal

Cake
FactoryRepresenting artists in NYC

The Barber
ShopChoppy rebrand for new store

Invader
OperaThe first opera in 200 years

Wex
Four4 x Literary giants short plays

Loko
RestaurantBringing local to the neighbourhood

TRM
ClothingRebrand of a family store

Established 2011 © Copyright TrueOutput: All rights reserved.